Viewers won’t just be listening to the words spoken during your video testimonials; they will be looking for signs of authenticity. If you write your video script well, there will be no question as to whether or not the reviewer is giving accurate feedback. Even the body language used during your video testimonial can send prospects that were on the brink of making a purchase running for the door. In order to avoid this, your video script must be written with your ideal customer in mind.
The trick to writing a good video testimonial is to avoid ‘faking it.’ Sure, you can play up on all of your product’s most notable features, but you don’t want to add in any fluff. Focus on how the product helped to improve the user’s life by eliminating a problem, and the rest of your script will easily fall into line. There is simply no reason to rely on hype when you have unique features and benefits to highlight instead.
You will probably need to write several drafts of your video script, but you can get through this process faster if you have a solid framework. Spend as much time possible thinking about how you can best appeal to your targeted audience, then list what you think their most common concerns are. This will help you to determine whether factors such as product guarantees, warranties, customer service or test results should be mentioned during the testimonial.
Next, you will need to figure out how to make your video testimonial attention grabbing. This may entail writing about how long the reviewer suffered with said problem until your product came around. Or perhaps you can frame the testimonial to detail how great your reviewer’s circumstances have become, all thanks to the product being marketed.
The most important element of your video testimonial will be the closing. Does your reviewer talk about how much your product is now being recommended, or are you promoting the type of product that consumers would prefer to keep a secret? The answers to these questions can only be answered after you have put a good amount of effort in getting into the heads of your prospects. When you have an accurate idea of what motivates them to make a purchase, you will be able to proceed accordingly.
Video testimonials work great within the online market because they can give even an unheard of product instant credibility. Each one of your video testimonials will need to be unique and include poignant moments to help attract more clients. Make sure that your scripts are adequately researched and have your reviewers follow them to the letter and you will get the best possible results.